Stage Your Home for Success

It is no secret that home sellers can dramatically improve their chances of making a sale by devoting attention to an often-overlooked corner of real estate marketing: home staging. The goal of this marketing technique is to get the buyer to mentally move into the home.

On the other hand, it is easy to go overboard on the staging which can make a home look almost uncomfortable or a setting contrived. Home buyers don’t want to feel like they are getting the hard sell.

Get potential buyers inside. The first thing a prospective buyer notices about a home is the front yard. Cut the grass, trim the hedges, rake those leaves, sweep the sidewalks, and power-wash the driveway. Too many potted plants scattered around the property will make it look cluttered and messy. And get rid of any plants that are dead!

Pretend you’re camping – minimize and de-clutter! A cluttered room can appear too small to buyers. Go through each room and divide belongings into two piles: keep and give-up. Items in the keep pile will be used to stage the room, while those in the give up pile should be stored elsewhere, or better yet given away. One home stager says, “Pretend you are camping. When you go camping, you are not taking all those books, right? A de-cluttered room might appear bare to the seller (who’s used to seeing more of their things there), but a buyer probably won’t think so. You are not selling your things or trying to impress anyone with them. You are selling your space and buyers can’t visualize themselves or their own things there when there is too much of your stuff in the room. Don’t forget about the outdoor spaces too: de-clutter potted plants, kids’ toys, gardening items, outdoor furniture and accessories, etc.”

Balance hard and soft surfaces. When staging a room, it’s essential to have a good balance of hard surfaces, such as a coffee-table top, and soft surfaces, like a carpet or pillows. For example, a room with a cushy, 7-foot-long sofa, a love seat, and four La-Z-Boy recliners has too many soft surfaces and not enough hard surfaces. Instead, consider getting rid of the La-Z-Boys and the love seat, replacing them with two wingback chairs and an accent table. If you have hardwood floors but no rugs add more softness by adding a coordinating area rug.

Arrange items on top of hard surfaces in ones or threes. Odd number grouping is one of the most fail safe techniques to decorate an interior especially when arranging home accessories. It is even more than just a rule of thumb but a standard to follow. Place three items—say, a lamp, a plant, and a book—on top of a larger hard surface, like an end table. Two items would appear too bare but 10 things on the table out be overdone. The three items should be closely grouped together in a triangle shape. For hard surfaces with less area, however, a single item will do.

Decide from the doorway. Would-be buyers will get their first impression of each room from the doorway, so homeowners should use that perspective to assess their staging work. Do some staging, go back to the doorway. Do some more, go back to the doorway. Have your real estate professional bring some of their associates through the house for a tour to make additional staging recommendations.

Make your place “Q-Tip clean.” A properly staged home should be immaculate, or ―Q-Tip clean,‖ This could mean using Q-Tips to clean dead flies out of a windowsill or going around the bottom of the toilet on the floor. The purpose of an immaculate house is more than just making it presentable. If a home is messy or dirty, a buyer may wonder what else about this property hasn’t been cared for, like major and minor maintenance items. Also, make sure that the house smells fresh and clean, air out any cooking or animal odors, and use strong air fresheners sparingly.

On a hot summer day a cool home can be a welcome oasis to weary home buyers. Be sure to have the heat or air conditioning set at a comfortable temperature for the entire day. In warmer weather have windows open for fresh air if it’s not hot outside.

Use these tips to showcase your home to potential buyers and sell your home quickly and for the highest price! If you are thinking about selling, please contact us today to see how we can help!

Photos are for our gorgeous listing at 2194 Kincaid Place, click here for more information on this wonderful property.

CLR Website Recognized for Excellence


For use in your local market

Colorado Landmark, Realtors / 303-443-3377

Colorado Landmark, Realtors -Website Recognized for Excellence

Boulder, CO – February 16th 2017 – Colorado Landmark, Realtors has been awarded the Website Quality Certification (WQC) from Leading Real Estate Companies of the World®, a global community of more than 550 high quality independent real estate firms in over 60 countries. The certification was presented in recognition of excellence in website design, content and functionality.

Colorado Landmark’s website,, received high marks in a variety of critical areas relating to website performance, including usability, design, content, interactivity, customer service and mobile responsiveness. The evaluation was conducted by Virtual Results, LLC, a real estate internet and social marketing firm selected by Leading Real Estate Companies of the World® to review the websites of participating members.

The specific measurements for the WQC are updated each year to reflect the most current online marketing strategies, as well as evolving consumer preferences. Companies must be re-certified every two years to maintain the certification.

“The 140 companies that earned the WQC this year have created websites that engage consumers with thoughtful design, rich local content and up-to-date information on homes in the local market and around the world. We are pleased to recognize them for giving consumers a superior online experience and supporting that with exceptional customer support,” said Leading Real Estate Companies of the World® President/CEO Pam O’Connor.

“We are honored to be recognized by Leading Real Estate Companies of the World. Our team here at Colorado Landmark works incredibly hard on our presentation to the community and it is wonderful to be a part of an organization that takes the time to recognize that, “said Jennifer Fly, Vice President of Colorado Landmark Realtors.

As a member of LeadingRE, Colorado Landmark provides a quality real estate experience, global marketing reach and access to top real estate professionals in any market.

For more information about Colorado Landmark, Realtors please visit

CLR and Shining Stars Foundation Team Up for Annual Toy Drive

Colorado Landmark, Realtors is excited to announce that we will be collecting gifts again this year for the Shining Stars Foundation, an incredible organization benefiting children with cancer and their families. This is a truly wonderful foundation very near and dear to our hearts and we are thrilled to once again take part in their Annual Holiday Toy Drive! If you or anyone you know would like to make a donation, please feel free to stop by our office in downtown Boulder. We will be collecting unwrapped toys through December 15th! You can learn more about the Shining Stars Foundation by visiting:


Colorado Landmark’s Agent of the Month


Introducing Colorado Landmark’s Agent of the Month:

                                       Brett Sawyer….

Gomer Bierstadt.2Brett - Triple Bypass Start

Living in Boulder is a dream. Natural landscapes to hike and camp, open-minded citizens that make the city warm, and ever-present views of the mountains that inspire an artful community. It is no wonder the Boulder housing market is booming, and studies have shown that if you’re living here, you’re generally pretty happy and healthy. There are a multitude of reasons for buying or selling a home, and your reason can be the biggest stressor you’ve come to face in your entire life – fresh beginnings, marriage, death, jobs, children, money, and sometimes maybe even just to treat yourself. When it comes to trusting someone with your home, you entrust them with your and your children’s lifestyle. It may seem like choosing the right real estate broker to fit your needs is a gamble, and according to Colorado Landmark’s knowledgeable broker, Brett Sawyer, it should not be, “There is an extreme difference between someone who is a part-time real estate agent vs. a full-time, trained real estate professional. For most people, a home is their most significant asset, and to trust the purchase or sale of that to anyone other than a true professional could be a disaster,” said Brett.

Brett, who was born in Boulder Community Hospital, has been a licensed broker for 15 years and an agent to Colorado Landmark, Realtors since 2012. The son to an Aerospace Engineer, and a CU Administrator, Brett is no novice to travel or adventure seeking. An avid mountain biker, in a world where traveling is the new stay at home, he has managed to see every continent excluding Asia, and still finds Boulder the place to call home.

Before becoming a general real estate broker, Brett’s career soared in luxury resort development, helping create communities such as Riverfront Park in Denver, and three years in Mexico as Director of International Sales for a luxury resort project. In 2009, after the recession hit, Brett wondered what a man with a degree in molecular biology should do and there he decided to stick with real estate and learn the ropes as a general broker. 7 years, and many homes later, Brett says that being a broker has given him an incredible lifestyle with a career that both challenges and rewards him. When asked about the mystique of Boulder and what makes it a cornucopia of excellence, he gave it the allegiance it deserves. Brett observed that, “There is an amazing combination of art, intellect, power, money and lifestyle in this city that some people don’t recognize. You can be sitting at a world-renowned restaurant downtown, and you’re shoulder to shoulder with an Olympic gold medalist, a Tour de France winner, and a Nobel laureate. It’s a unique variety of people who embrace intellectual and physical excellence, and but without pretense.”

Boulder demonstrates itself as an incredible place that attracts a diversity of people from all over the world, and as evidenced by the Curse of Chief Niwot, has the ability to capture the hearts of those who have lived here their entire lives.

Share your Experiences with Us!

Client reviews are extremely important to our business and our agents here at Colorado Landmark, Realtors and we are always greatly appreciative of your feedback. Our new partnership with Testimonial Tree has provided us with an enhanced, organized software system that allows our clients to easily share their experiences with our agents on a variety of different platforms, right from our website!

If you have worked with one of our agents in the past or are working with one currently, we would love to hear your thoughts! Simply travel to our “Associates” tab at the top of our homepage ( and click on the associate you would like to leave a review for. Once you have selected the agent, scroll down the bottom of the agent page and click the “Add Testimonial” button on the right side to leave your testimonial. It’s as simple as that!

We thank you in advance for your time and sharing your comments with us!



CLR Joins New Luxury Network, Solidifies Status as Boulder’s Luxury Leader


We are absolutely delighted to announce that Colorado Landmark, Realtors recently joined a new and powerful luxury real estate network: WHO’S WHO IN LUXURY REAL ESTATE™ (LuxuryRE).

Who’s Who in Luxury Real Estate™ is a global collection of the finest luxury real estate brokers in the world. For more than 25 years, LuxuryRE has represented the world’s top high-end real estate professionals and established a reputation for providing members with the best possible marketing tools and solutions.

Their award-winning website, LUXURYREALESTATE.COM, has remained the #1 portal for luxury properties on the internet since 1995, and consistently drives more traffic and high quality inquiries than any other website. Consumers in over 200 countries perform searches on LUXURYREALESTATE.COM every month.

This new affiliation solidifies our company’s long-held status as the Luxury Leader in Boulder County and the Front Range, and we are honored and excited to see all of the doors this partnership opens for our clients.


LeadingRE Continues To Lead The Real Estate Industry

Leading Real Estate companies of the World has just released their new Market Share data, proving once again their dominance in the real estate industry by a strong margin!

Based on 2015 sales results, the LeadingRE network:

  • Is $86 billion – or 33% – ahead of its closest competitor in sales volume

  • Leads all of the national brands in total units sold, with 1.1 million sales units

  • Outperforms all other networks by 48% among the top 500 U.S. real estate firms 


We are truly honored to be members of this exclusive and incredible network of the finest, locally and regionally owned real estate firms across the world.




441 ARAPAHOE AVENUE – Offered at $3.25M

 663a5e4f-e425-4bce-a4a9-5c67ed8975d0Only ONE home in Boulder offers the complete lifestyle package that includes a downtown location, unobstructed views, huge level lot for entertaining right on Boulder Creek, AND new construction with sophisticated modern design! There’s even and intimate patio right on the water for enjoying a glass of wine, fishing, or water sports. These magnificent views, integrated outside living spaces, and convenience to all the activities Boulder as to offer is what living in Colorado is all about!

Living Luxury is more than just a house: it’s a healthy and balanced lifestyle that is graced with simple sophistication. Living luxury is Creekside at 441 Arapahoe.


Exclusively Listed by: Marybeth Emerson 

Architect: Steve Dodd
Developers: Marybeth Emerson, Greg Hansen, Bill Bishop


Brett Sawyer Contributes Expertise to LeadingRE Panel

One of Colorado Landmark, Realtors’ amazing broker associates, Brett Sawyer, contributed his expertise to a panel at The Leading Real Estate Companies of the World® Performance SUMMIT, brettwhich took place February 22-24 at the Fontainebleau Miami Beach.

The panel was made up of six talented, diverse, and top-producing agents from around the country, and was moderated by LeadingRE CEO Pam O’Connor. Panel members discussed their most intriguing transactions and lessons learned in the industry, as well as their best strategies and tips for navigating the market. Sawyer zeroed in on business planning and referrals in his portion of the presentation, which was delivered to approximately 400 agents.

The panel presentation was recorded on video, and will be used in a future LeadingRE Institute course. We are ever thankful for our incredible team of brokers, and to be a part of the BEST real estate network in the world, LeadingRE.