Preparation, Presentation & Pricing

THE IMPORTANCE OF PREPARATION, PRESENTATION & PRICING

Featuring Colorado Landmark agent Phil Booth

We may be in a strong sellers’ market this year, but we firmly believe that in order to sell for top dollar in a timely manner that the three P’s are super important… preparation, presentation, and pricing!

 

Case in point:  Rising Star Award recipient and agent Phil Booth picked up an expired Boulder Townhome listing this fall. The home was vacant, and fairly outdated. It had been on the market for three months without selling. His sellers spent $4,500 on some maintenance issues, new bathroom counters and interior painting throughout (preparation), and $2,000 on staging (presentation). They priced it carefully, based on direct comparisons in the area (pricing). It went under contract in one  day for $12,000 above the expired listing price!

 

Below are the incredible before and after photos documenting this transformation.

 

 

Colorado Landmark offers a variety of tools through our Landmark Advantage Program to bring maximum value to our clients, and take the stress out of buying and selling a home.  Given that every house is unique, we thoughtfully create a customized plan for each client.  We have partnered with fantastic companies to add even more value. Concierge and Staging Solutions fueled by Zoom Casa and access to the Transitional Home Equity Line of Credit (HELOC) program from Elevations Credit Union, the No. 1 credit union mortgage lender in Colorado, are just a couple of them. To learn more about Landmark Advantage, contact us today!

 

Just Released! The Modern Luxury : Reimagined

Luxury Portfolio International® has released its latest report, which delves into luxury real estate trends and the effects of COVID-19. 

Findings include: 

  • Real estate is the next big buy:  61% of those surveyed indicated their next big buy will be a home-related investment.

  • The seller’s market:  The current ratio of buyers-to-sellers, on average, is 3 buyers for every 2 sellers.

  • Face-to-face preferred:  61% of affluent buyers and 57% of affluent sellers noted that they prefer face-to-face property tours, with the expectation that agents enforce safety protocols.

  • PLUS: Most popular amenities by home price and generation. 

 

View the entire digital version here!

 

Homeownership Is a Key to Building Wealth

from Keeping Current Matters

For years, real estate has been considered the best  investment  you can make.

A major reason for this is due to the net worth a household gains through homeownership. In fact, according to the  2019 Survey of Consumer Finance Data  from the Federal Reserve, for the average homeowner:

 

“…a primary home accounts for 90% of the total wealth of a family in the U.S.”

 

How do homeowners gain wealth?

 

Click here to read the entire article and find out! 

 

Wondering What Your Home is Worth? Check out our new valuation tool!

Colorado Landmark, Realtors has partnered with Buyside, a helpful new tool to provide homeowners with 3 valuations along with insight about the real estate market in their area.

Homeowners can also sign up to receive an automatic monthly market report for their property, offering a great way to monitor their investment.

Of course, these figures are estimates, and no one can give you a value as accurate as your Colorado Landmark Agent.  If you want a more detailed analysis, please reach out to us at (303) 443-3377 or info@coloradolandmark.com, and we will connect you with an agent who can provide a detailed pricing analysis.

Click on the photo below to find out what your home is worth!

Colorado Landmark Home Valuation Tool

Colorado Landmark, Realtors

www.coloradolandmark.com

Landmark Advantage Transitional HELOC Program

Ready to buy but need time to sell? Move on your terms with a Transitional HELOC.

When you work with Colorado Landmark Realtors, you get access to the Transitional Home Equity Line of Credit (HELOC) program from Elevations Credit Union, the No. 1 credit union mortgage lender in Colorado.


Access your home equity without rushing to sell.

With this customized short-term loan that’s similar to a Bridge Loan, you get access to the equity in your current home so you can make an offer on your next home — without rushing to sell. After your home is sold, the proceeds are applied to pay off your Transitional HELOC.


A Transitional HELOC is a flexible solution.

While Elevations tailors each loan to the buyer’s needs and best interest, consider a Transitional HELOC if:

 

  • Your money is tied up in the equity of your current home.
    Fund the down payment or mortgage payments for your next home with a Transitional HELOC — a great option in Colorado where properties are in high demand.

 

  • You need to renovate your current home.
    Move out before your home becomes a construction zone so you can boost your home’s value and get ready to sell.

 


*Offers of credit are subject to credit approval. Available equity is dependent upon the difference between your current home value and your current mortgage balance(s) to include all loans that are secured by your current home.


 

Colorado Landmark’s Commitment to Safe Showings

As we begin to carefully re-open some areas of our lives, including showings, we remain deeply committed to the safety of our agents, clients, and neighbors. We are honored by your trust in us, and we take our responsibility to our communities seriously. We are taking the necessary steps to ensure we continue to provide the white glove service we have been known for for 43 years.

Here are some ways we are working to serve our clients while keeping our staff, brokers, and clients safe:

Virtual tours first

Before we schedule any in-person showings of properties, we will work to ensure the buyers are pre-approved and ready, willing and able to move.  This will include a thorough review of virtual tours, photos, online floorplans and disclosures, and when possible, a drive by of the neighborhood.

Safe showing protocols

Here are the steps we are taking for safe in-person showings:

  • Parties will drive separately and meet their agent at the property.
  • Showings will be limited to decision-makers who will be signing the contract, kids and other family members should stay at home whenever possible.
  • Both buyers and sellers will be asked to sign a disclosure stating that they are not experiencing any COVID-19 symptoms or have knowingly been exposed to COVID-19 in the past 14 days.
  • No overlapping showings will be allowed, so only one set of buyers and their agent will be in the property at a time.
  • All parties will wear masks.
  • Your agent will wear a mask and gloves, and provide gloves and booties whenever possible if clients need them, and change gloves in between showings.
  • Your agent will unlock the door, and turn on lights so buyers will not have to touch anything in the home.
  • Buyers will tour the home with their agent while practicing social distancing.
  • All surfaces that were touched during the showing will be wiped down afterwards in preparation for the next showing.
  • Once the showing is complete, buyers can have a phone or video conference with the agent to discuss the next steps.

Safe, Easy Transactions from Beginning to End

For as long as the Colorado Safer at Home order is in place, we will continue to work with photographers, inspectors, appraisers and contractors to ensure safety is the priority, and much of the real estate transaction will continue to be completed virtually.  This includes virtual buyer and seller consultations, electronic document signing, safe practices during inspections and appraisals, and contact-free closings.

As always, we are available to answer your questions, address any concerns you have, and talk to you about your particular needs.  Through this uncertain time we have learned to adapt in new ways, and are constantly taking steps to make the entire process or buying or selling a home as easy and stress-free as possible.  Our agents and staff have used this time to sharpen our skills, learn new tools, and are emerging better and stronger than ever.

We are here for you, as we have been for the past 43 years, and as the world changes, that will remain the same.

Showing Update for Boulder County & Beyond

Our industry has been experiencing almost daily changes in the way we practice, and what we are allowed to do. This past week, after Colorado Governor Jared Polis announced the “Safer at Home” policy for the State, many individual counties updated their orders to extend “Stay at Home” policies for a longer period.

Here is an update on the current rules by county, (as of April 30, 2020) as it pertains to the real estate business:

Real Estate Showings: In-person real estate showings are permitted under the following conditions:
  • Unoccupied (vacant) homes and land only
  • Appointment only (no open houses)
  • Masks required for all participants
  • Number of in-person participants limited to the greatest extent possible
    • Participation by children is strongly discouraged
  • Social Distancing Requirements are met at all times
    • From the Order: Social Distancing Requirements. To reduce the risk of disease transmission, individuals shall maintain at least a six-foot distance from other individuals, wash hands with soap and water for at least twenty seconds as frequently as possible or using hand sanitizer, cover coughs or sneezes (into the sleeve or elbow, not hands), regularly clean high-touch surfaces, and not shake hands.
    • Must otherwise adhere to all guidance on social distancing
    • Must maintain 6 feet of distance from customers when showing houses
  • Must maintain a detailed log of customer interactions in case contact tracing becomes necessary. This log should include name, date, and location of contact, as well as the contact’s phone number and/or email address.
  • Must provide gloves and masks for any customer interactions
  • Should perform tasks remotely or virtually whenever possible, including pre- and post-visit conferences

Showings are not allowed until May 9th.

Tri-County Health’s website has some guidance that says showings can resume in Douglas County on April 27th but says nothing about showings for Adams and Arapahoe Counties.  This implies that showings may not be allowed in these two Counties but it is unclear as there is nothing specific stating showings are prohibited.
Real Estate Showings/Closings:
may continue in Denver subject to the following provisions:

  • Open houses are not permitted
  • Properties must be vacant, with no one living there, unless the only occupant in the home is the owner and not a rental tenant
  • Social Distancing requirements must be followed at all times
  • All commonly-used surfaces must be wiped down and sanitized before and after the showings.

At any time that we are showing properties, we ensure that:

-Buyers have thoroughly vetted the property online, reviewed all documents and disclosures, virtual tours, and floorplans, and if possible has driven by the property ahead of time.

– All parties are required to wear masks, gloves, and booties and sign a disclosure stating that they have not knowingly been exposed to or are experiencing any symptoms of COVID-19.  Buyers are also instructed not to touch anything in the property.

– Surfaces and doorknobs are wiped down in between showings.

Of course, these rules are changing frequently and may change again.  At Colorado Landmark, we are focused on adapting each day to make sure we can serve our clients safely and effectively, no matter what is going on.  Showings are just one part of the transaction, and we have procedures in place for the entire process including virtual buyer and seller consultations, virtual tours and showings, electronic document signing, safe and virtual inspections and appraisals, and no-contact closings.

If we can help you in any way, please contact us! 

www.coloradolandmark.com

Boulder County Updates Stay at Home Order to Allow In-Person Showings

Boulder County that has issued guidance regarding the extended Stay at Home order (which currently extends through May 8th), to allow Real Estate Showings.

Real Estate Showings: In-person real estate showings are permitted under the following conditions:

Appointment only (no open houses)
Masks required for all participants
Number of in-person participants limited to the greatest extent possible with participation by children strongly discouraged
Social Distancing Requirements are met at all times

This is great news for our buyer and seller clients who need to buy or sell during this time. Colorado Landmark has worked diligently to create safe showing protocols to protect our clients and the community, and we are thrilled that this order allows us to continue to do our jobs and serve our clients.

More information on the order can be found HERE.

For more information on the steps Colorado Landmark, Realtors is taking to ensure the safety of our clients and community, please contact us at 303-443-3377 or www.coloradolandmark.com.

Home Sales Are Still Up!

Showings are down starting in March, as you can see, due to physical distancing and safety precautions; but home sales are still up and title companies are busy!

 

We have had to become more creative in how we show and list homes. Virtual home tours have been our most effective, main creative platform.

 

Check out some of our most recent tours from CLR’s Candace Loving and 3rd Eye View Productions working with Marley Gagnon, to bring you high quality 3D virtual home tours from Matterport. If you have virtual reality goggles, you can even jump on and feel like your really in the living room or kitchen of your future home!

 


6030 Red Hill Road, Boulder

https://my.matterport.com/show/?m=ohSB8r2oc4

5 Beds | 5 Baths | 5553 Sq. Ft.

 

Listed by: Kim Thompson

303-641-2049

Kim@KimThompsonGroup.com

 


3850 Broadway Street #19, Boulder 

my.matterport.com/show/?m=EwbDki7mtA3

4 Beds | 3 Baths | 2132 Sq. Ft.

 

Listed by: Kim Thompson

303-641-2046

Kim@KimThompsonGroup.com


 

47 Chieftain Court, Lyons 

my.matterport.com/show/?m=anuZnFQobDJ 

3 Beds | 3 Baths | 2515 Sq. Ft.

 

Listed by: Joni Renee

720-365-7302

Joni@JoniReneeRealty.com

 


745 Highland Avenue, Boulder 

my.matterport.com/show/?m=NjHHgGAD28t&brand=0

5 Beds | 5 Baths | 4518 Sq. Ft.

 

Listed by: Candace Loving 

303-332-4530

CandaceLoving@gmail.com

 

 


 

Drive-thru closings – the new normal?

As we have mentioned, we are working hard to accept this “new normal” we are living in, and continuously needing to adapt to the changing times.  What we know to be true: even in times of crisis, people need to buy or sell their homes.  Today’s post is by our wonderful agent Phil Booth, who completed his first “drive through” closing today in the parking lot of a Land Title office.

Here is his story:

“New terrain”… we are hearing this a lot lately.

Indeed, it was new terrain today for this REALTOR today at Land Title in Longmont, where I was involved in my first ‘Curb-side’ closing with my first time home buyers.

The sellers had closed separately, so it was just my buyers parked in one spot and me alongside, in my own vehicle, but with one parking space between us (social distancing!).

The closer came out with paperwork galore (yes, a loan was involved).

She had done a beautiful job of writing explanations and marking each signature space with lovely sticky, color coded arrows to make things as easy as possible for my buyers.

She left us to it for awhile, and I was able to ‘cheer-lead’ and give explanations from the ‘safety’ of my car.

When it was time to sign the documents requiring a notary, we called the closer up, and she trotted out and provided explanations and witnessed the signing.

Things went really smoothly… the only downsides, it was pretty chilly with the window down, there were not the usual lovely drinks and snacks available, and the bathroom facilities are not very handy!

Phil Booth

303-817-8307

phil@coloradolandmark.com