Preparation, Presentation & Pricing

THE IMPORTANCE OF PREPARATION, PRESENTATION & PRICING

Featuring Colorado Landmark agent Phil Booth

We may be in a strong sellers’ market this year, but we firmly believe that in order to sell for top dollar in a timely manner that the three P’s are super important… preparation, presentation, and pricing!

 

Case in point:  Rising Star Award recipient and agent Phil Booth picked up an expired Boulder Townhome listing this fall. The home was vacant, and fairly outdated. It had been on the market for three months without selling. His sellers spent $4,500 on some maintenance issues, new bathroom counters and interior painting throughout (preparation), and $2,000 on staging (presentation). They priced it carefully, based on direct comparisons in the area (pricing). It went under contract in one  day for $12,000 above the expired listing price!

 

Below are the incredible before and after photos documenting this transformation.

 

 

Colorado Landmark offers a variety of tools through our Landmark Advantage Program to bring maximum value to our clients, and take the stress out of buying and selling a home.  Given that every house is unique, we thoughtfully create a customized plan for each client.  We have partnered with fantastic companies to add even more value. Concierge and Staging Solutions fueled by Zoom Casa and access to the Transitional Home Equity Line of Credit (HELOC) program from Elevations Credit Union, the No. 1 credit union mortgage lender in Colorado, are just a couple of them. To learn more about Landmark Advantage, contact us today!

 

CLR Agent Brett Sawyer sworn in as 2021 Chairman of the Boulder Area Realtor Association

Colorado Landmark is so proud of our agent, Brett Sawyer who was sworn in as the Chairman of the Boulder Area Realtor Association for 2021.

Brett Sawyer, 2021 BARA Chairman

Brett has been a leader in the Boulder Real Estate Community for many years, previously serving on the BARA Board of Directors, and as Chairman of the BARA Communication Committee.  Being elected as the 2021 Chairman is a testament to his incredible leadership, integrity and innovation in this ever-changing business. 

Brett was sworn in during the virtual Board of Directors meeting by Colorado Landmark President and Founder Joel Ripmaster.

BARA Installation October 21, 2020

As a Boulder Native, Brett’s knowledge of the local market is superb, and he has traveled and transacted throughout the communities and neighborhoods of Boulder County throughout his life and career.

This latest role furthers Brett’s commitment to the continued improvement of the real estate industry as a trainer and coach of real estate professionals. 

Check out Brett’s Website to see his current listings, client testimonials, or to contact Brett. 

Enjoy A Night of Cultural Celebration!

Organized by Niwot High School Freshman, Oliver Fowler, Bringing Cultures Together with One Meal aims to highlight the diversity of our community through two universal languages – food and music!

The Niwot Tavern, NAACP Legal Defense Fund, and Boulder Symphony worked in harmony to bring you a Take Out Family Dinner featuring dishes from around the world to enjoy with family and friends. Let’s celebrate the diverse heritages of our community!

 

We have orchestrated this fabulous menu for you to savor:

 

North American Fare
Cucumber tomato salad with a fresh herb dressing

Latin American Fare
Platanos maduros fritos – fried sweet plantain slices

African Fare
Ghanaian waakye topped with a chicken and vegetable tomato based stew. (veggies include carrots, red peppers, onions and zucchini)

Asian Fare
Japanese cheesecake – rich and creamy taste, light and fluffy texture.

 

Grab your tickets here: https://www.eventbrite.com/e/bringing-cultures-together-with-one-meal-tickets-115229259818

 

Boulder Named Among Most Stable Housing Markets In U.S.

Boulder, CO has been once again named as one of the most Stable Housing Markets in the US, according to a study just released by Smart Asset.

Boulder was number 3 on the list, and according to the study, “The Boulder, Colorado metro area also had a 0% chance of a 5% drop in housing price in the 10 years after it was purchased, within the time period from 1995 to 2019. The overall growth in home prices in Boulder in those 25 years was 251.21%, the 15th-highest growth rate across all 357 metro areas in the study.”

Fort Collins, CO also made the list at #6, and Denver, CO at #35. 

Boulder Named #1 Small City in America by Monocle Magazine

Monocole Magazine, World Famous Travel and Culture Publication, has declared Boulder the #1 Small city in America and the only American city in the top 10.

“There’s something fascinating about the currents moving through this place, from tech start-ups to regenerative farming projects via health-food brands. Boulder punches above its weight because it seems to have perfected the work-life balance (people “work to live” here, according to one Boulderite).”

Since 1977, Colorado Landmark Realtors has been setting the tone for Local Real Estate Excellence in the best small city in America. Let us help you find your home in the best community in America.

Colorado Landmark’s Commitment to Safe Showings

As we begin to carefully re-open some areas of our lives, including showings, we remain deeply committed to the safety of our agents, clients, and neighbors. We are honored by your trust in us, and we take our responsibility to our communities seriously. We are taking the necessary steps to ensure we continue to provide the white glove service we have been known for for 43 years.

Here are some ways we are working to serve our clients while keeping our staff, brokers, and clients safe:

Virtual tours first

Before we schedule any in-person showings of properties, we will work to ensure the buyers are pre-approved and ready, willing and able to move.  This will include a thorough review of virtual tours, photos, online floorplans and disclosures, and when possible, a drive by of the neighborhood.

Safe showing protocols

Here are the steps we are taking for safe in-person showings:

  • Parties will drive separately and meet their agent at the property.
  • Showings will be limited to decision-makers who will be signing the contract, kids and other family members should stay at home whenever possible.
  • Both buyers and sellers will be asked to sign a disclosure stating that they are not experiencing any COVID-19 symptoms or have knowingly been exposed to COVID-19 in the past 14 days.
  • No overlapping showings will be allowed, so only one set of buyers and their agent will be in the property at a time.
  • All parties will wear masks.
  • Your agent will wear a mask and gloves, and provide gloves and booties whenever possible if clients need them, and change gloves in between showings.
  • Your agent will unlock the door, and turn on lights so buyers will not have to touch anything in the home.
  • Buyers will tour the home with their agent while practicing social distancing.
  • All surfaces that were touched during the showing will be wiped down afterwards in preparation for the next showing.
  • Once the showing is complete, buyers can have a phone or video conference with the agent to discuss the next steps.

Safe, Easy Transactions from Beginning to End

For as long as the Colorado Safer at Home order is in place, we will continue to work with photographers, inspectors, appraisers and contractors to ensure safety is the priority, and much of the real estate transaction will continue to be completed virtually.  This includes virtual buyer and seller consultations, electronic document signing, safe practices during inspections and appraisals, and contact-free closings.

As always, we are available to answer your questions, address any concerns you have, and talk to you about your particular needs.  Through this uncertain time we have learned to adapt in new ways, and are constantly taking steps to make the entire process or buying or selling a home as easy and stress-free as possible.  Our agents and staff have used this time to sharpen our skills, learn new tools, and are emerging better and stronger than ever.

We are here for you, as we have been for the past 43 years, and as the world changes, that will remain the same.

HGTV Ultimate House Hunt 2020

Check out the beautiful, luxury properties Colorado Landmark is entering in this year’s HGTV Ultimate House Hunt!

Amazing Kitchens 

775 Kalmia Avenue, Boulder                          

4 Beds | 7 Baths | 8500 SQ. FT.

https://drive.google.com/file/d/1xtZgiIQcpd_g1Siiib-sMqSb2jNZL6WW/view

 http://www.luxuryportfolio.com/video?wm_video_id=fu6dcdf5a3nsl3

Listed by: Phil Booth

303-817-8307

Phil@ColoradoLandmark.com

 


Countryside Retreats 

413 Wild Horse Circle, Boulder  

5 Beds | 5 Baths | 5700 SQ. FT. 

https://my.matterport.com/show/?m=tmJsR6oqQpJ

Listed by: Joni Renee

720-365-7302

Joni@JoniReneeRealty.com

 


Curb Appeal 

745 Highland Avenue, Boulder    

5 Beds | 5 Baths | 4518 SQ. FT. 

my.matterport.com/show/?m=NjHHgGAD28t 

Listed by: Candace Loving

303-332-4530

CandaceLoving@gmail.com

 


Homes With A History 

2935 19th Street, Boulder  

3 Beds | 3 Baths | 3929 SQ. FT. 

Listed by: The Sawyer Burger Group

303-517-4147

Brett@ColoradoLandmark.com

 


Outdoor Escapes 

6610 Rabbit Mtn. Road, Longmont 

6 Beds | 9 Baths | 12,698 SQ. FT. 

my.matterport.com/show/?m=TDNjdptu78P&brand=0

Listed by: Candace Loving

303-332-4530

CandaceLoving@gmail.com

 


HGTV Editors will be selecting finalists in June, and winners will be announced in August!

 

Best of Luck to All!!

 

 

Introducing Landmark Advantage – Home Preparation, Staging and Renovation Services

Colorado Landmark has partnered with Zoom Casa to bring even more value to our clients through the Landmark Advantage Program.

According to the National Association of Realtors® 2019 Profile of Home Staging, eighty-three percent of buyers’ agents say that staging makes it easier for buyers to visualize a property as their future home. Forty-four percent of buyers’ agents report that staging a home increased the financial offer on a home. Twenty-five percent say staging a home increases its dollar value by one to five percent and twelve percent said that it increases the dollar value six to ten percent.

HOW IT WORKS

Selling a home is a deeply personal experience.  Our exclusive Landmark Advantage program will help you prepare your home for sale, by offering home preparation, staging and renovation services to increase the value of your home and help it sell faster and for top dollar.

A professional designer will meet with you in-person or though a virtual consultation, and give recommendations based on your budget and your home’s specific needs.  This can vary from simple de-cluttering and staging, to cosmetic renovations like painting, flooring, resurfaced kitchens, renewed bathrooms, house-wide deep cleaning, and landscaping.

Then, a project manager will handle the details of the entire process.  You don’t have to pursue contractors, track down invoices, manage work schedules, and oversee projects. Landmark Advantage manages the entire process and protects your interests, requiring vendors and staging professionals on the platform to maintain all necessary licenses and appropriate insurance coverage.

Landmark Advantage requires no upfront payment – no cash out of pocket. Payment is made at closing after your home sells (subject to certain terms and conditions).

Check out these before and after photos:

BEFORE

AFTER

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For more information about this exciting new Landmark Advantage program and to find out how we can help you, please reach out to us at https://www.coloradolandmark.com/content/Landmark-Advantage/Home-Preparation-and-Staging

 

 

WE ARE HERE FOR YOU!

WE ARE HERE FOR YOU!

We have been navigating the twists and turns over the last couple weeks, and want you to know that we are here for you!

We understand that even in times of uncertainty, people need to buy or sell their homes, so we are working diligently to ensure that our clients are able to do so – through new marketing technology, virtual tours and virtual open houses, buyer and seller video consultations, and electronic document sharing and signing.

If you have questions (or suggestions) about how we can help you during this time, please reach out to us.