THE IMPORTANCE OF PREPARATION, PRESENTATION & PRICING
Featuring Colorado Landmark agent Phil Booth
We may be in a strong sellers’ market this year, but we firmly believe that in order to sell for top dollar in a timely manner that the three P’s are super important… preparation, presentation, and pricing!
Case in point: Rising Star Award recipient and agent Phil Booth picked up an expired Boulder Townhome listing this fall. The home was vacant, and fairly outdated. It had been on the market for three months without selling. His sellers spent $4,500 on some maintenance issues, new bathroom counters and interior painting throughout (preparation), and $2,000 on staging (presentation). They priced it carefully, based on direct comparisons in the area (pricing). It went under contract in one day for $12,000 above the expired listing price!
Below are the incredible before and after photos documenting this transformation.
Colorado Landmark offers a variety of tools through our Landmark Advantage Program to bring maximum value to our clients, and take the stress out of buying and selling a home. Given that every house is unique, we thoughtfully create a customized plan for each client. We have partnered with fantastic companies to add even more value. Concierge and Staging Solutions fueled by Zoom Casa and access to the Transitional Home Equity Line of Credit (HELOC) program from Elevations Credit Union, the No. 1 credit union mortgage lender in Colorado, are just a couple of them. To learn more about Landmark Advantage, contact us today!